“I was standing outside a signature BC liquor store in September 2008. I was behind a couple who were arguing over which 100-point wines they were going to buy from the 2005 Bordeaux vintage release.
I found it crazy that they would blindly trust a wine critic with a different palette to their own, and with a lifetime of different tasting experiences. I thought it would be so much better if we could take the guesswork out when choosing wine by having the consumer tell us what they enjoyed and then give tailored wine recommendations of some hard to find BC wines, and other wines from around the world that suited their tastes, and throw in some exclusive member perks and away we go! Paired was born as a concept.
It has taken a few years to fulfill the project, but I am thrilled to see the launch of Paired.”