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  • “I was standing outside a signature BC liquor store in September 2008. I was behind a couple who were arguing over which 100-point wines they were going to buy from the 2005 Bordeaux vintage release.

    I found it crazy that they would blindly trust a wine critic with a different palette to their own, and with a lifetime of different tasting experiences. I thought it would be so much better if we could take the guesswork out when choosing wine by having the consumer tell us what they enjoyed and then give tailored wine recommendations of some hard to find BC wines, and other wines from around the world that suited their tastes, and throw in some exclusive member perks and away we go! Paired was born as a concept.

    It has taken a few years to fulfill the project, but I am thrilled to see the launch of Paired.”

    I was standing outside a signature BC liquor store in September 2008. I was behind a couple who were arguing over which 100-point wines they were going to buy from the 2005 Bordeaux vintage release.

    I found it crazy that they would blindly trust a wine critic with a different palette to their own, and with a lifetime of different tasting experiences. I thought it would be so much better if we could take the guesswork out when choosing wine by having the consumer tell us what they enjoyed and then give tailored wine recommendations of some hard to find BC wines, and other wines from around the world that suited their tastes, and throw in some exclusive member perks and away we go! Paired was born as a concept.

    It has taken a few years to fulfill the project, but I am thrilled to see the launch of Paired.

    “Wine has been a passion since I was in my early teens, growing up in the UK.

    My parents are both retired French teachers, and they used to take my brother and I camping in France on long summer holidays.

    Starting in my early teens, my parents would take us to local wine tastings (called Degustations in France).”

    Wine has been a passion since I was in my early teens, growing up in the UK.

    My parents are both retired French teachers, and they used to take my brother and I camping in France on long summer holidays.

    Starting in my early teens, my parents would take us to local wine tastings (called Degustations in France).

    “My brother and I could try a small sip or glass, and as is custom in France when serving young adults, water was added to the wine.

    We tried table wine from the Loire, Pinot Noirs and Chardonnays in Burgundy, classis Bordeaux wines, complex reds and whites from the Rhone Valley, light, and fruity rose wines from Provence to delicious sparkling wines from Languedoc Roussillon such as Blanquette de Limoux.”

    My brother and I could try a small sip or glass, and as is custom in France when serving young adults, water was added to the wine.

    We tried table wine from the Loire, Pinot Noirs and Chardonnays in Burgundy, classis Bordeaux wines, complex reds and whites from the Rhone Valley, light, and fruity rose wines from Provence to delicious sparkling wines from Languedoc Roussillon such as Blanquette de Limoux.

    “I think back now and see that my passion for wine came from a love of traveling and being with family. I remember the smell of baked earth, even now, from farm campsites and lavender fields in the south, to the oceans smells of Brittany then all the way down to the limestone soils of the Languedoc.

    Here at Paired, we are trying to recreate that complete experience by giving our customers so much more than a great glass of wine. We take the guesswork out when choosing wines by curating personalized wine bundles that best fits your needs, delivered to your home or office, every month. As a wine club member, you are invited to our free virtual tasting events, where you can taste, learn, enjoy and share your wine experience. Cheers!”

    Allen Ingram
    Founder & CEO

    We welcome you to join our pairedclub and take advantage of the many member promotions, rewards and other perks.

    It’s free to join and you can cancel anytime.

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